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Branding unbound = the future of adv...

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Branding unbound = the future of advertising, sales, and the brand experience in the wireless age /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Branding unbound/ Rick Mathieson.
Reminder of title:	the future of advertising, sales, and the brand experience in the wireless age /
Author:	Mathieson, Rick.
Published:	New York :AMACOM, : c2005.,
Description:	ix, 244 p. :ill. :
Subject:	Product management. -
Online resource:	Click to View

Branding unbound = the future of advertising, sales, and the brand experience in the wireless age /
Mathieson, Rick.

Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /[electronic resource] :Rick Mathieson. - New York :AMACOM,c2005. - ix, 244 p. :ill.

Includes bibliographical references (p. [213]-227) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

560736
Product management.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5548.34 / .M38 2005

Dewey Class. No.: 658.8/72

Branding unbound = the future of advertising, sales, and the brand experience in the wireless age /
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