Product management.
概要
| 作品: | 95 作品在 42 項出版品 42 種語言 | |
|---|---|---|
書目資訊
The design of things to come = how ordinary people create extraordinary products /
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Managing the dynamics of new product development processes = a new product lifecycle management paradigm /
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Software product management and pricing : = key success factors for software organizations /
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Rules for revolutionaries : = the capitalist manifesto for creating and marketing new products and services /
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Software product management and pricing = key success factors for software organizations /
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Product information management for mass customization = connecting customer, front-office and back-office for fast and efficient customization /
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Innovation and product management = a holistic and practical approach to uncertainty reduction /
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Vertical brand portfolio management = strategies for integrated brand management between manufacturers and retailers /
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Empowering brands with customer integration = classification, benefits and success factors /
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Brand page attachment = an empirical study on Facebook users' attachment to brand pages /
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Re-modeling the brand purchase funnel = conceptualization and empirical application /
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The product manager's toolkit = methodologies, processes, and tasks in technology product management /
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Product lifecycle management.. Volume 1,. 21st century paradigm for product realisation /
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Design for profitability : = guidelines to cost effectively manage the development process of complex products /
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Project management in product development = leadership skills and management techniques to deliver great products /
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Strategic retail management and brand management = trends, tactics, and examples /
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Global brand integrity management = how to protect your product in today's competitive environment /
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Integrated product and sales management in B2B = developing, managing and selling technology based industrial products profitably /
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Performance measurement in the 21st century = from performance measurement to performance management /
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Business-to-business brand management = theory, research and executive case study exercises /
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Branded entertainment = product placement and brand strategy in the entertainment business /
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