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Building brand equity and consumer t...

Samonikov, Marija Gogova, (1984-)

Building brand equity and consumer trust through radical transparency practices /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Building brand equity and consumer trust through radical transparency practices // Elena Veselinova, Marija Gogova Samonikov.
Author:	Veselinova, Elena,
other author:	Samonikov, Marija Gogova,
Published:	Hershey, PA :Business Science Reference, an imprint of IGI Global, : c2018.,
Description:	viii, 392 p. :ill. ; : 30 cm.;
Notes:	"Premier reference source"--Cover.
Subject:	Branding (Marketing) -
ISBN:	9781522524175 :

Building brand equity and consumer trust through radical transparency practices /
Veselinova, Elena,1985-

Building brand equity and consumer trust through radical transparency practices /Elena Veselinova, Marija Gogova Samonikov. - Hershey, PA :Business Science Reference, an imprint of IGI Global,c2018. - viii, 392 p. :ill. ;30 cm. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

"Premier reference source"--Cover.

Includes bibliographical references and index.

"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"--

ISBN: 9781522524175 :NT6764

LCCN: 2017001154Subjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: HD69.B7 / V47 2018

Dewey Class. No.: 658.8/27

Building brand equity and consumer trust through radical transparency practices /
LDR:01218cam a2200241 a 4500 001 880273
005 20171215112900.0
008 171228s2018 paua b 001 0 eng
010 $a 2017001154
020 $a 9781522524175 : $c NT6764
020 $a 9781522524182 (ebk.)
035 $a 00044782
040 $a DLC $b eng $c DLC $d DLC $d NFU
041 0 $a eng
042 $a pcc
050 0 0 $a HD69.B7 $b V47 2018
082 0 0 $a 658.8/27 $2 23
100 1 $a Veselinova, Elena, $d 1985- $3 1131905
245 1 0 $a Building brand equity and consumer trust through radical transparency practices / $c Elena Veselinova, Marija Gogova Samonikov.
260 $a Hershey, PA : $b Business Science Reference, an imprint of IGI Global, $c c2018.
300 $a viii, 392 p. : $b ill. ; $c 30 cm.
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
500 $a "Premier reference source"--Cover.
504 $a Includes bibliographical references and index.
520 $a "This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"-- $c Provided by publisher.
650 0 $a Branding (Marketing) $3 568096
650 0 $a Product management. $3 560736
650 0 $a Brand name products $x Management. $3 559676
700 1 $a Samonikov, Marija Gogova, $d 1984- $3 1131906