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Building brand equity and consumer t...

Samonikov, Marija Gogova, (1984-)

Building brand equity and consumer trust through radical transparency practices /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Building brand equity and consumer trust through radical transparency practices // Elena Veselinova, Marija Gogova Samonikov.
作者:	Veselinova, Elena,
其他作者:	Samonikov, Marija Gogova,
出版者:	Hershey, PA :Business Science Reference, an imprint of IGI Global, : c2018.,
面頁冊數:	viii, 392 p. :ill. ; : 30 cm.;
附註:	"Premier reference source"--Cover.
標題:	Branding (Marketing) -
ISBN:	9781522524175 :

Building brand equity and consumer trust through radical transparency practices /
Veselinova, Elena,1985-

Building brand equity and consumer trust through radical transparency practices /Elena Veselinova, Marija Gogova Samonikov. - Hershey, PA :Business Science Reference, an imprint of IGI Global,c2018. - viii, 392 p. :ill. ;30 cm. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

"Premier reference source"--Cover.

Includes bibliographical references and index.

"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"--

ISBN: 9781522524175 :NT6764

LCCN: 2017001154Subjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: HD69.B7 / V47 2018

Dewey Class. No.: 658.8/27

Building brand equity and consumer trust through radical transparency practices /
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300 $a viii, 392 p. : $b ill. ; $c 30 cm.
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
500 $a "Premier reference source"--Cover.
504 $a Includes bibliographical references and index.
520 $a "This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates the process of creating new value and its effectuation in stable profitability and analyzes the source of sustainable competitive advantage"-- $c Provided by publisher.
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650 0 $a Product management. $3 560736
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