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Strategic brand management /

~

Elliott, Richard H.

Strategic brand management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic brand management // Richard Elliott, Larry Percy.
Author:	Elliott, Richard H.
other author:	Percy, Larry.
Published:	Oxford ;Oxford University Press, : 2007.,
Description:	xiv, 265 p. :ill. ; : 25 cm.;
Subject:	Strategic planning. -
Online resource:	http://www.loc.gov/catdir/toc/ecip074/2006033911.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html
ISBN:	0199260001 :

Strategic brand management /
Elliott, Richard H.

Strategic brand management /Richard Elliott, Larry Percy. - Oxford ;Oxford University Press,2007. - xiv, 265 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0199260001 :GBP25.99

LCCN: 2006033911

Nat. Bib. No.: GBA671687bnbSubjects--Topical Terms:

556511
Strategic planning.

LC Class. No.: HF5415.15 / .E43 2007

Dewey Class. No.: 658.8/27

Strategic brand management /
LDR:01013nam 2200253 a 4500 001 637443
005 20071208125334.0
008 100129s2007 enka b 001 0 eng
010 $a 2006033911
015 $a GBA671687 $2 bnb
020 $a 0199260001 : $c GBP25.99
020 $a 9780199260003 (pbk.)
035 $a (OCoLC)ocm74915184
035 $a (OCoLC)74915184
035 $a 2006033911
040 $a DLC $c DLC $d BAKER $d BWKUK $d UKM $d YDXCP $d BTCTA $d DLC
050 0 0 $a HF5415.15 $b .E43 2007
082 0 0 $a 658.8/27 $2 22
100 1 $a Elliott, Richard H. $3 700448
245 1 0 $a Strategic brand management / $c Richard Elliott, Larry Percy.
260 $a Oxford ; $a New York : $c 2007. $b Oxford University Press,
300 $a xiv, 265 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 0 $a Strategic planning. $3 556511
650 0 $a Product management. $3 560736
700 1 $a Percy, Larry. $3 700449
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip074/2006033911.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html

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Inventory Number

No. of reservations

E032556

圖書館3F 書庫

一般圖書(BOOK)

一般圖書

658.827 E46 2007

一般使用(Normal)

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1 records • Pages 1 •
1

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