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Strategic brand management /

~

Elliott, Richard H.

Strategic brand management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic brand management // Richard Elliott, Larry Percy.
作者:	Elliott, Richard H.
其他作者:	Percy, Larry.
出版者:	Oxford ;Oxford University Press, : 2007.,
面頁冊數:	xiv, 265 p. :ill. ; : 25 cm.;
標題:	Strategic planning. -
電子資源:	http://www.loc.gov/catdir/toc/ecip074/2006033911.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html
ISBN:	0199260001 :

Strategic brand management /
Elliott, Richard H.

Strategic brand management /Richard Elliott, Larry Percy. - Oxford ;Oxford University Press,2007. - xiv, 265 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0199260001 :GBP25.99

LCCN: 2006033911

Nat. Bib. No.: GBA671687bnbSubjects--Topical Terms:

556511
Strategic planning.

LC Class. No.: HF5415.15 / .E43 2007

Dewey Class. No.: 658.8/27

Strategic brand management /
LDR:01013nam 2200253 a 4500 001 637443
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008 100129s2007 enka b 001 0 eng
010 $a 2006033911
015 $a GBA671687 $2 bnb
020 $a 0199260001 : $c GBP25.99
020 $a 9780199260003 (pbk.)
035 $a (OCoLC)ocm74915184
035 $a (OCoLC)74915184
035 $a 2006033911
040 $a DLC $c DLC $d BAKER $d BWKUK $d UKM $d YDXCP $d BTCTA $d DLC
050 0 0 $a HF5415.15 $b .E43 2007
082 0 0 $a 658.8/27 $2 22
100 1 $a Elliott, Richard H. $3 700448
245 1 0 $a Strategic brand management / $c Richard Elliott, Larry Percy.
260 $a Oxford ; $a New York : $c 2007. $b Oxford University Press,
300 $a xiv, 265 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 0 $a Strategic planning. $3 556511
650 0 $a Product management. $3 560736
700 1 $a Percy, Larry. $3 700449
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip074/2006033911.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html

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