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Eating the big fish : = how challenger brands can compete against brand leaders /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Eating the big fish :/ Adam Morgan.
其他題名:	how challenger brands can compete against brand leaders /
作者:	Morgan, Adam.
出版者:	Hoboken, N.J. :Wiley, : c2009.,
面頁冊數:	xxiv, 336 p. :ill. ; : 24 cm.;
標題:	Product management. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0819/2008022827.html
ISBN:	9780470238271 :

Eating the big fish : = how challenger brands can compete against brand leaders /
Morgan, Adam.

Eating the big fish :how challenger brands can compete against brand leaders /Adam Morgan. - 2nd ed., [Rev. & expanded]. - Hoboken, N.J. :Wiley,c2009. - xxiv, 336 p. :ill. ;24 cm.

Includes bibliographical references (p. 315-319) and index.

ISBN: 9780470238271 :NT987

LCCN: 2008022827Subjects--Topical Terms:

560736
Product management.

LC Class. No.: HF5415.15 / .M67 2009

Dewey Class. No.: 658.8/27

Eating the big fish : = how challenger brands can compete against brand leaders /
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