國立虎尾科技大學 |

Language: English

Back

Eating the big fish : = how challenger brands can compete against brand leaders /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Eating the big fish :/ Adam Morgan.
Reminder of title:	how challenger brands can compete against brand leaders /
Author:	Morgan, Adam.
Published:	Hoboken, N.J. :Wiley, : c2009.,
Description:	xxiv, 336 p. :ill. ; : 24 cm.;
Subject:	Product management. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0819/2008022827.html
ISBN:	9780470238271 :

Eating the big fish : = how challenger brands can compete against brand leaders /
Morgan, Adam.

Eating the big fish :how challenger brands can compete against brand leaders /Adam Morgan. - 2nd ed., [Rev. & expanded]. - Hoboken, N.J. :Wiley,c2009. - xxiv, 336 p. :ill. ;24 cm.

Includes bibliographical references (p. 315-319) and index.

ISBN: 9780470238271 :NT987

LCCN: 2008022827Subjects--Topical Terms:

560736
Product management.

LC Class. No.: HF5415.15 / .M67 2009

Dewey Class. No.: 658.8/27

Eating the big fish : = how challenger brands can compete against brand leaders /
LDR:00838cam a2200229 a 4500 001 615856
005 20091003210248.0
008 100105s2009 njua erb 001 0 eng
010 $a 2008022827
020 $a 9780470238271 : $c NT987
020 $a 0470238275
035 $a (OCoLC)226361770
035 $a e 00032019
040 $a DLC $c DLC $d BTCTA $d BAKER $d YDXCP $d C#P $d BWX $d VP@ $d DLC $d NFU
041 0 # $a eng
050 0 0 $a HF5415.15 $b .M67 2009
082 0 0 $a 658.8/27 $2 22
100 1 $a Morgan, Adam. $3 643554
245 1 0 $a Eating the big fish : $b how challenger brands can compete against brand leaders / $c Adam Morgan.
250 $a 2nd ed., [Rev. & expanded].
260 # $a Hoboken, N.J. : $c c2009. $b Wiley,
300 $a xxiv, 336 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 315-319) and index.
650 # 0 $a Product management. $3 560736
650 # 0 $a Brand name products $x Management. $3 559676
650 # 0 $a New products. $3 569440
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0819/2008022827.html