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Business project management and marketing = mastering business markets /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Business project management and marketing/ edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
Reminder of title:	mastering business markets /
other author:	Kleinaltenkamp, Michael.
Published:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2016.,
Description:	vii, 399 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-662-48507-1
ISBN:	9783662485071

Business project management and marketing = mastering business markets /
Business project management and marketingmastering business markets /[electronic resource] :edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger. - Berlin, Heidelberg :Springer Berlin Heidelberg :2016. - vii, 399 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

ISBN: 9783662485071

Standard No.: 10.1007/978-3-662-48507-1doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415.153

Dewey Class. No.: 658.575

Business project management and marketing = mastering business markets /
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520 $a Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
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