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Strategic brand management in the age of AI and disruption

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic brand management in the age of AI and disruption/ Zahid Hussain, Mohamad-Noor Salehhuddin Sharipudin, Ahmad Albattat, Arman Khan, editors.
其他題名:	Strategic brand management in the age of artificial intelligence and disruption
其他作者:	Khan, Arman,
出版者:	Hershey, Pennsylvania :IGI Global Scientific Publishing, : 2025.,
面頁冊數:	1 online resource (xxii, 613 p.) :ill. :
標題:	Product management. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-9461-8
ISBN:	9798369394632

Strategic brand management in the age of AI and disruption
Strategic brand management in the age of AI and disruption[electronic resource] /Strategic brand management in the age of artificial intelligence and disruptionZahid Hussain, Mohamad-Noor Salehhuddin Sharipudin, Ahmad Albattat, Arman Khan, editors. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xxii, 613 p.) :ill.

Includes bibliographic references and index.

Preface -- Chapter 1. Introduction to Brand Management in the Digital Age -- Chapter 2. Understanding Artificial Intelligence and Its Role in Branding -- Chapter 3. Role of AI Tools in Evaluating Brand Performance -- Chapter 4. Brand Management via AI: What Are the Odds? -- Chapter 5. Harnessing Recommender Systems for Brand Amplification -- Chapter 6. Understanding Artificial Intelligence and Its Major Role in Branding -- Chapter 7. Artificial Intelligences Impact onBranding in Tourism -- Chapter 8. Adapting Brand Strategies to Technological Disruption by Mediation of AI-Driven Branding in the Horn of Africa -- Chapter 9. Understanding Artificial Intelligence and Its Impact on Branding -- Chapter 10. I(Brand) Love You: Why Consumers Fall in Love With Brands and How They Express Their Love -- Chapter 11. Measuring Brand Performance With AI Tools -- Chapter 12. Leveraging AI for Personalized Customer Experiences -- Chapter 13. IntegratingAI, Green Marketing, and Influencer Strategies: Shaping Sustainable Consumer Behavior in the Digital Age -- Chapter 14. Shaping the Future of Brand Management by AI-Powered Predictions -- Chapter 15. Tourists' Winery Experiences in Portugal, New Zealand, and the United States: A Review of User-Generated Content on TripAdvisor Using Business Intelligence and Orange Analytical -- Chapter 16. The Influence of AI-driven Personalization on Customer Experiences: A Case Study of Instagram -- Chapter 17. Incorporating Artificial Intelligence in Branding: Revolutionizing Strategies and Addressing Challenges in the Indian Market -- Chapter 18. Revolutionizing Customer Experience With AI-Powered Personalization -- Chapter 19. Predictive Analytics: Utilizing Machine Learning and Big Data for Forecasting Future Trends in Business and Consumer Behavior -- Chapter 20. Metaverse Branding: A Review and Future Directions -- Compilation of References -- About theContributors -- Index.

"This book is an essential guide for navigating the complexities of modern brand management amid technological and market upheavals. This book highlights the pivotal role artificial intelligence plays in reshaping brand strategies and offers a blueprint for leveraging these advancements to achieve business success"--

Mode of access: World Wide Web.

ISBN: 9798369394632Subjects--Topical Terms:

560736
Product management.
Subjects--Index Terms:

Artificial Intelligence (AI)-Driven Personalization.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.15 / .S78 2025eb

Dewey Class. No.: 658.500285

Strategic brand management in the age of AI and disruption
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300 $a 1 online resource (xxii, 613 p.) : $b ill.
504 $a Includes bibliographic references and index.
505 0 $a Preface -- Chapter 1. Introduction to Brand Management in the Digital Age -- Chapter 2. Understanding Artificial Intelligence and Its Role in Branding -- Chapter 3. Role of AI Tools in Evaluating Brand Performance -- Chapter 4. Brand Management via AI: What Are the Odds? -- Chapter 5. Harnessing Recommender Systems for Brand Amplification -- Chapter 6. Understanding Artificial Intelligence and Its Major Role in Branding -- Chapter 7. Artificial Intelligences Impact onBranding in Tourism -- Chapter 8. Adapting Brand Strategies to Technological Disruption by Mediation of AI-Driven Branding in the Horn of Africa -- Chapter 9. Understanding Artificial Intelligence and Its Impact on Branding -- Chapter 10. I(Brand) Love You: Why Consumers Fall in Love With Brands and How They Express Their Love -- Chapter 11. Measuring Brand Performance With AI Tools -- Chapter 12. Leveraging AI for Personalized Customer Experiences -- Chapter 13. IntegratingAI, Green Marketing, and Influencer Strategies: Shaping Sustainable Consumer Behavior in the Digital Age -- Chapter 14. Shaping the Future of Brand Management by AI-Powered Predictions -- Chapter 15. Tourists' Winery Experiences in Portugal, New Zealand, and the United States: A Review of User-Generated Content on TripAdvisor Using Business Intelligence and Orange Analytical -- Chapter 16. The Influence of AI-driven Personalization on Customer Experiences: A Case Study of Instagram -- Chapter 17. Incorporating Artificial Intelligence in Branding: Revolutionizing Strategies and Addressing Challenges in the Indian Market -- Chapter 18. Revolutionizing Customer Experience With AI-Powered Personalization -- Chapter 19. Predictive Analytics: Utilizing Machine Learning and Big Data for Forecasting Future Trends in Business and Consumer Behavior -- Chapter 20. Metaverse Branding: A Review and Future Directions -- Compilation of References -- About theContributors -- Index.
520 3 $a "This book is an essential guide for navigating the complexities of modern brand management amid technological and market upheavals. This book highlights the pivotal role artificial intelligence plays in reshaping brand strategies and offers a blueprint for leveraging these advancements to achieve business success"-- $c Provided by publisher.
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650 0 $a Artificial intelligence $x Financial applications. $3 1346102
653 $a Artificial Intelligence (AI)-Driven Personalization.
653 $a Big Data.
653 $a Brand Performance.
653 $a Brand Strategies.
653 $a Business Behavior.
653 $a Consumer Behavior.
653 $a Customer Experience.
653 $a Digital Age.
653 $a Forecasting Trends.
653 $a Green Marketing.
653 $a Influencer Strategies.
653 $a Machine Learning (ML)
653 $a Metaverse Branding.
653 $a Predictive Analysis.
653 $a Recommender Systems.
653 $a Technological Disruption.
653 $a Winery Experiences.
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Khan, Arman, $d 1989- $3 1498654
700 1 $a Albattat, Ahmad, $d 1973- $3 1458755
700 1 $a Sharipudin, Mohamad-Noor Salehhuddin, $d 1980- $3 1498655
700 1 $a Hussain, Zahid, $d 1996- $3 1498656
710 2 $a IGI Global. $3 805187
776 0 8 $i Print version: $z 9798369394618
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-9461-8