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Internal brand management in an inte...
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Internal brand management in an international context
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Internal brand management in an international context/ by Christina Ravens.
作者:
Ravens, Christina.
出版者:
Wiesbaden :Springer Fachmedien Wiesbaden : : 2014.,
面頁冊數:
xxi, 323 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
標題:
Product management. -
電子資源:
http://dx.doi.org/10.1007/978-3-658-00754-6
ISBN:
9783658007546 (electronic bk.)
Internal brand management in an international context
Ravens, Christina.
Internal brand management in an international context
[electronic resource] /by Christina Ravens. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xxi, 323 p. :ill., digital ;24 cm. - Innovatives markenmanagement ;Band 47. - Innovatives markenmanagement ;Band 47..
ISBN: 9783658007546 (electronic bk.)Subjects--Topical Terms:
560736
Product management.
Dewey Class. No.: 658.827
Internal brand management in an international context
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