語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Empowering brands with customer inte...
~
SpringerLink (Online service)
Empowering brands with customer integration = classification, benefits and success factors /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Empowering brands with customer integration/ by Jorg Sesselmann.
其他題名:
classification, benefits and success factors /
作者:
Sesselmann, Jorg.
出版者:
Wiesbaden :Springer Fachmedien Wiesbaden : : 2016.,
面頁冊數:
xv, 99 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
標題:
Marketing - Decision making. -
電子資源:
http://dx.doi.org/10.1007/978-3-658-11639-2
ISBN:
9783658116392
Empowering brands with customer integration = classification, benefits and success factors /
Sesselmann, Jorg.
Empowering brands with customer integration
classification, benefits and success factors /[electronic resource] :by Jorg Sesselmann. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xv, 99 p. :ill., digital ;24 cm. - BestMasters. - BestMasters..
Jorg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students. Contents Basic Principles of Branding and Brand Management Classification of Customer Integration Analysis of Benefit and Success Factors Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management and strategy professionals The Author Jorg Sesselmann, M.A., graduated in International Marketing Management at the Berlin School of Economics of Law and is working as a Brand Strategist at a German branding agency.
ISBN: 9783658116392
Standard No.: 10.1007/978-3-658-11639-2doiSubjects--Topical Terms:
658772
Marketing
--Decision making.
LC Class. No.: HF5415.135 / .S477 2016
Dewey Class. No.: 658.802
Empowering brands with customer integration = classification, benefits and success factors /
LDR
:02205nam a2200325 a 4500
001
860474
003
DE-He213
005
20160720160013.0
006
m d
007
cr nn 008maaau
008
170720s2016 gw s 0 eng d
020
$a
9783658116392
$q
(electronic bk.)
020
$a
9783658116385
$q
(paper)
024
7
$a
10.1007/978-3-658-11639-2
$2
doi
035
$a
978-3-658-11639-2
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5415.135
$b
.S477 2016
072
7
$a
KJS
$2
bicssc
072
7
$a
KJSM
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
082
0 4
$a
658.802
$2
23
090
$a
HF5415.135
$b
.S493 2016
100
1
$a
Sesselmann, Jorg.
$3
1102136
245
1 0
$a
Empowering brands with customer integration
$h
[electronic resource] :
$b
classification, benefits and success factors /
$c
by Jorg Sesselmann.
260
$a
Wiesbaden :
$b
Springer Fachmedien Wiesbaden :
$b
Imprint: Springer Gabler,
$c
2016.
300
$a
xv, 99 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
BestMasters
520
$a
Jorg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students. Contents Basic Principles of Branding and Brand Management Classification of Customer Integration Analysis of Benefit and Success Factors Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management and strategy professionals The Author Jorg Sesselmann, M.A., graduated in International Marketing Management at the Berlin School of Economics of Law and is working as a Brand Strategist at a German branding agency.
650
0
$a
Marketing
$x
Decision making.
$3
658772
650
0
$a
Consumer satisfaction.
$3
562610
650
0
$a
Product management.
$3
560736
650
1 4
$a
Business and Management.
$2
eflch
$3
934826
650
2 4
$a
Marketing.
$3
557931
650
2 4
$a
Innovation/Technology Management.
$3
786196
650
2 4
$a
Business Strategy/Leadership.
$3
796119
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer eBooks
830
0
$a
BestMasters.
$3
1021672
856
4 0
$u
http://dx.doi.org/10.1007/978-3-658-11639-2
950
$a
Business and Management (Springer-41169)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入