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Internal brand management in an inte...
~
Ravens, Christina.
Internal brand management in an international context /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Internal brand management in an international context // by Christina Ravens ; foreword by Manfred Kirchgeorg.
Author:
Ravens, Christina.
Published:
Wiesbaden :Springer [distributor], : 2014.,
Description:
xix, 323 p. :ill. ; : 21 cm.;
Subject:
Product management. -
ISBN:
9783658007539 (pbk.) :
Internal brand management in an international context /
Ravens, Christina.
Internal brand management in an international context /
by Christina Ravens ; foreword by Manfred Kirchgeorg. - Wiesbaden :Springer [distributor],2014. - xix, 323 p. :ill. ;21 cm.
Includes bibliographical references (p. [283]-323)
ISBN: 9783658007539 (pbk.) :NT2299
Nat. Bib. No.: GBB2B0237bnbSubjects--Topical Terms:
560736
Product management.
LC Class. No.: HD69.B7
Dewey Class. No.: 658.827
Internal brand management in an international context /
LDR
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OCoLC
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20140728051853.0
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140815s2014 gw a 000 0 eng d
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(OCoLC)816168135
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eng
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Ravens, Christina.
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Internal brand management in an international context /
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by Christina Ravens ; foreword by Manfred Kirchgeorg.
260
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Wiesbaden :
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London :
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2014.
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Springer [distributor],
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Springer Gabler ;
300
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xix, 323 p. :
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ill. ;
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21 cm.
504
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Includes bibliographical references (p. [283]-323)
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Product management.
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560736
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Brand loyalty.
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560400
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Employee loyalty.
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977473
650
# 0
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International business enterprises
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Employees
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Psychology.
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977474
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E040235
圖書館3F 書庫
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658.827 R254 2014
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