國立虎尾科技大學 |

Product innovation : = leading change through integrated product development /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Product innovation :/ David L. Rainey.
其他題名:	leading change through integrated product development /
作者:	Rainey, David L.,
面頁冊數:	1 online resource (xiv, 625 pages) :digital, PDF file(s). :
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	New products. -
電子資源:	https://doi.org/10.1017/CBO9780511541230
ISBN:	9780511541230 (ebook)

Product innovation : = leading change through integrated product development /
Rainey, David L.,1946-

Product innovation :leading change through integrated product development /David L. Rainey. - 1 online resource (xiv, 625 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.

ISBN: 9780511541230 (ebook)Subjects--Topical Terms:

569440
New products.

LC Class. No.: HF5415.153 / .R33 2005

Dewey Class. No.: 658.5/75

Product innovation : = leading change through integrated product development /
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