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The essential persona lifecycle = yo...
~
Pruitt, John.
The essential persona lifecycle = your guide to building and using personas /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The essential persona lifecycle/ Tamara Adlin and John Pruitt.
Reminder of title:
your guide to building and using personas /
Author:
Adlin, Tamara.
other author:
Pruitt, John.
Published:
Amsterdam ;Morgan Kaufmann, : c2010.,
Description:
ix, 224 p. :ill. (some col.) ; : 28 cm.;
Subject:
Product management. -
Online resource:
http://www.sciencedirect.com/science/book/9780123814180
ISBN:
9780123814180 (electronic bk.)
The essential persona lifecycle = your guide to building and using personas /
Adlin, Tamara.
The essential persona lifecycle
your guide to building and using personas /[electronic resource] :Tamara Adlin and John Pruitt. - Amsterdam ;Morgan Kaufmann,c2010. - ix, 224 p. :ill. (some col.) ;28 cm.
Includes bibliographical references (p. 215) and index.
ISBN: 9780123814180 (electronic bk.)
LCCN: 2011292293Subjects--Topical Terms:
560736
Product management.
LC Class. No.: HF5415.15 / .A35 2010
Dewey Class. No.: 658.503
The essential persona lifecycle = your guide to building and using personas /
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your guide to building and using personas /
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http://www.sciencedirect.com/science/book/9780123814180
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