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Understanding brands
~
Cheverton, Peter.
Understanding brands
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Understanding brands/ Peter Cheverton.
Author:
Cheverton, Peter.
other author:
Cheverton, Peter.
Published:
London :Kogan Page, : c2006.,
Description:
x, 139 p. :ill. ; : 22 cm.;
Notes:
Title from e-book title screen (viewed October 16, 2007).
Series:
Creating success
Subject:
Brand name products. -
Online resource:
Connect to MyiLibrary resource
ISBN:
9786610473946
Understanding brands
Cheverton, Peter.
Understanding brands
[electronic resource] /Peter Cheverton. - London :Kogan Page,c2006. - x, 139 p. :ill. ;22 cm. - Creating success.
Title from e-book title screen (viewed October 16, 2007).
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. This book is for those who know how crucial brand management is, but yet don't know how to go about it.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610473946Subjects--Topical Terms:
557929
Brand name products.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.15
Dewey Class. No.: 658.8'27
Understanding brands
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22 cm.
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Creating success
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Title from e-book title screen (viewed October 16, 2007).
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Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. This book is for those who know how crucial brand management is, but yet don't know how to go about it.
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Electronic reproduction.
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UK :
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MyiLibrary,
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2007
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Available via World Wide Web.
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http://www.myilibrary.com?id=47394
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