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Business-to-business brand managemen...
~
Woodside, Arch G.
Business-to-business brand management = theory, research and executive case study exercises /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Business-to-business brand management/ edited by Mark S. Glynn, Arch G. Woodside.
Reminder of title:
theory, research and executive case study exercises /
other author:
Woodside, Arch G.
Published:
Bingley :JAI Press, : 2009.,
Description:
xi, 489 p. :ill. :
Subject:
Product management. -
Online resource:
Click to View
Business-to-business brand management = theory, research and executive case study exercises /
Business-to-business brand management
theory, research and executive case study exercises /[electronic resource] :edited by Mark S. Glynn, Arch G. Woodside. - Bingley :JAI Press,2009. - xi, 489 p. :ill. - Advances in business marketing and purchasing,v. 151069-0964 ;. - Advances in business marketing & purchasing ;v. 16..
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
560736
Product management.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HD69.B7 / B875 2009
Business-to-business brand management = theory, research and executive case study exercises /
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