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Brand culture

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand culture/ edited by Jonathan E. Schroeder and Miriam Salzer-Morling ; with Sren Askegaard ... [et al.].
other author:	Askegaard, Sren.
Published:	London ;Routledge, : 2006.,
Description:	xv, 218 p. :ill. :
Notes:	"Simultaneously published in the USA and Canada by Routledge."
Subject:	Brand name products. -
Online resource:	Click to View

Brand culture
Brand culture[electronic resource] /edited by Jonathan E. Schroeder and Miriam Salzer-Morling ; with Sren Askegaard ... [et al.]. - London ;Routledge,2006. - xv, 218 p. :ill.

"Simultaneously published in the USA and Canada by Routledge."

Includes bibliographical references and indexes.

Introduction : the cultural codes of branding / Jonathan E. Schroeder and Miriam Salzer-Morling -- Corporate perspectives on brand culture -- A cultural perspective on corporate branding : the case of LEGO Group / Majken Schultz and Mary Jo Hatch -- Corporate brand cultures and communities / John M.T. Balmer -- Ambi-brand culture : on a wing and a swear with Ryanair / Stephen Brown -- The two business cultures of luxury brands / Jean-Noel Kapferer -- Managing leader and partner brands : the brand association base / Henrik Uggla -- Clarifying brand concepts -- Brands as a global ideoscape / Sren Askegaard -- Brave new brands : cultural branding between utopia and a-topia / Benoit Heilbrunn -- Rethinking identity in brand management / Fabian Faurholt Csaba and Anders Bengtsson -- Brand management and design management : a nice couple or false friends? / Ulla Johansson and Lisbeth Svengren Holm -- Consuming brand culture -- Symbolic brands and authenticity of identity performance / Richard Elliott and Andrea Davies -- Branding ethics : negotiating Benetton's identity and image / Janet L. Borgerson, Martin Escudero Magnusson, and Frank Magnusson -- Brand ecosystems : multilevel brand interaction / Sven Bergvall -- Selling dreams : the role of advertising in shaping luxury brand meaning / Arianna Brioschi.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Nat. Bib. No.: GBA545964bnb

UkSubjects--Topical Terms:

557929
Brand name products.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / .S362 2006

Dewey Class. No.: 658.8/27

Brand culture
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300 $a xv, 218 p. : $b ill.
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