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The Brandpromise = how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Brandpromise/ Duane E. Knapp.
其他題名:	how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
其他題名:	Brand promise.
作者:	Knapp, Duane E.
出版者:	New York :McGraw-Hill, : c2008.,
面頁冊數:	xix, 264 p. :ill. :
標題:	Customer services. -
電子資源:	Click for full text (McGrawHill)
ISBN:	9780071494410

The Brandpromise = how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
Knapp, Duane E.

The Brandpromisehow Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /[electronic resource] :Brand promise.Duane E. Knapp. - New York :McGraw-Hill,c2008. - xix, 264 p. :ill.

ISBN: 9780071494410

LCCN: 2008276048Subjects--Topical Terms:

568463
Customer services.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / K623 2008

Dewey Class. No.: 658.8/27

The Brandpromise = how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
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