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Brand new justice = how branding pla...

Anholt, Simon.

Brand new justice = how branding places and products can help the developing world /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand new justice/ Simon Anholt.
Reminder of title:	how branding places and products can help the developing world /
Author:	Anholt, Simon.
Published:	Oxford ;Elsevier Butterworth-Heinemann, : c2005.,
Description:	ix, 173 p.
Notes:	Previous ed.: 2003.
Subject:	Globalization. -
Online resource:	Click to View

Brand new justice = how branding places and products can help the developing world /
Anholt, Simon.

Brand new justicehow branding places and products can help the developing world /[electronic resource] :Simon Anholt. - Rev. ed. - Oxford ;Elsevier Butterworth-Heinemann,c2005. - ix, 173 p.

Previous ed.: 2003.

Includes bibliography.

1. Why brands count -- 2. What brands do for countries -- 3. Developing markets, emerging brands -- 4. The challenge of branded exports -- 5. When countries become brands -- 6. Now is the time.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Nat. Bib. No.: GBA472026bnbSubjects--Topical Terms:

554884
Globalization.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / A766 2005

Dewey Class. No.: 658.827

Brand new justice = how branding places and products can help the developing world /
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245 1 0 $a Brand new justice $h [electronic resource] : $b how branding places and products can help the developing world / $c Simon Anholt.
250 $a Rev. ed.
260 $a Oxford ; $a Burlington, MA : $b Elsevier Butterworth-Heinemann, $c c2005.
300 $a ix, 173 p.
500 $a Previous ed.: 2003.
504 $a Includes bibliography.
505 0 $a 1. Why brands count -- 2. What brands do for countries -- 3. Developing markets, emerging brands -- 4. The challenge of branded exports -- 5. When countries become brands -- 6. Now is the time.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Globalization. $3 554884
650 0 $a Advertising $x Brand name products. $3 656135
650 0 $a Export marketing $x Social aspects. $3 656839
650 0 $a Brand name products $z Developing countries. $3 656838
650 0 $a Brand name products $x Management. $3 559676
650 0 $a International economic relations. $3 557549
650 0 $a Brand name products. $3 557929
655 4 $a Electronic books. $2 local $3 554714
710 2 $a ProQuest (Firm) $3 1133097
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=269628 $z Click to View

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