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Brand new justice = how branding pla...

Anholt, Simon.

Brand new justice = how branding places and products can help the developing world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brand new justice/ Simon Anholt.
其他題名:	how branding places and products can help the developing world /
作者:	Anholt, Simon.
出版者:	Oxford ;Elsevier Butterworth-Heinemann, : c2005.,
面頁冊數:	ix, 173 p.
附註:	Previous ed.: 2003.
標題:	Globalization. -
電子資源:	Click to View

Brand new justice = how branding places and products can help the developing world /
Anholt, Simon.

Brand new justicehow branding places and products can help the developing world /[electronic resource] :Simon Anholt. - Rev. ed. - Oxford ;Elsevier Butterworth-Heinemann,c2005. - ix, 173 p.

Previous ed.: 2003.

Includes bibliography.

1. Why brands count -- 2. What brands do for countries -- 3. Developing markets, emerging brands -- 4. The challenge of branded exports -- 5. When countries become brands -- 6. Now is the time.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Nat. Bib. No.: GBA472026bnbSubjects--Topical Terms:

554884
Globalization.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / A766 2005

Dewey Class. No.: 658.827

Brand new justice = how branding places and products can help the developing world /
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300 $a ix, 173 p.
500 $a Previous ed.: 2003.
504 $a Includes bibliography.
505 0 $a 1. Why brands count -- 2. What brands do for countries -- 3. Developing markets, emerging brands -- 4. The challenge of branded exports -- 5. When countries become brands -- 6. Now is the time.
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650 0 $a Globalization. $3 554884
650 0 $a Advertising $x Brand name products. $3 656135
650 0 $a Export marketing $x Social aspects. $3 656839
650 0 $a Brand name products $z Developing countries. $3 656838
650 0 $a Brand name products $x Management. $3 559676
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