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Brand new justice = how branding pla...
~
Anholt, Simon.
Brand new justice = how branding places and products can help the developing world /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Brand new justice/ Simon Anholt.
其他題名:
how branding places and products can help the developing world /
作者:
Anholt, Simon.
出版者:
Oxford ;Elsevier Butterworth-Heinemann, : c2005.,
面頁冊數:
ix, 173 p.
附註:
Previous ed.: 2003.
標題:
Globalization. -
電子資源:
Click to View
Brand new justice = how branding places and products can help the developing world /
Anholt, Simon.
Brand new justice
how branding places and products can help the developing world /[electronic resource] :Simon Anholt. - Rev. ed. - Oxford ;Elsevier Butterworth-Heinemann,c2005. - ix, 173 p.
Previous ed.: 2003.
Includes bibliography.
1. Why brands count -- 2. What brands do for countries -- 3. Developing markets, emerging brands -- 4. The challenge of branded exports -- 5. When countries become brands -- 6. Now is the time.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Nat. Bib. No.: GBA472026bnbSubjects--Topical Terms:
554884
Globalization.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HD69.B7 / A766 2005
Dewey Class. No.: 658.827
Brand new justice = how branding places and products can help the developing world /
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