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Advances in National Brand and Private Label Marketing = Fourth International Conference, 2017 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advances in National Brand and Private Label Marketing/ edited by Francisco J. Martinez-Lopez ... [et al.].
其他題名:	Fourth International Conference, 2017 /
其他作者:	Martinez-Lopez, Francisco J.
團體作者:	Workshop on the Preservation of Stability under Discretization
出版者:	Cham :Springer International Publishing : : 2017.,
面頁冊數:	xi, 210 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Branding (Marketing) -
標題:	Barcelona. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-59701-0
ISBN:	9783319597010

Advances in National Brand and Private Label Marketing = Fourth International Conference, 2017 /
Advances in National Brand and Private Label MarketingFourth International Conference, 2017 /[electronic resource] :edited by Francisco J. Martinez-Lopez ... [et al.]. - Cham :Springer International Publishing :2017. - xi, 210 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

Part I: Consumer Behavior I -- Part II: Branding -- Part III: Social Media and Online Context -- Part IV: Consumer Behavior II -- Part V: Strategic Issues and Theoretical Research.

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss original and significant contributions on the marketing issues that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches were also presented, as is reflected in many of the book's chapters.

ISBN: 9783319597010

Standard No.: 10.1007/978-3-319-59701-0doiSubjects--Topical Terms:

568096
Branding (Marketing)
Subjects--Geographical Terms:

1172763
Barcelona.

LC Class. No.: HF5415.1255 / .I58 2017

Dewey Class. No.: 658.827

Advances in National Brand and Private Label Marketing = Fourth International Conference, 2017 /
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