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Advances in National Brand and Private Label Marketing = Fourth International Conference, 2017 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advances in National Brand and Private Label Marketing/ edited by Francisco J. Martinez-Lopez ... [et al.].
Reminder of title:	Fourth International Conference, 2017 /
other author:	Martinez-Lopez, Francisco J.
corporate name:	Workshop on the Preservation of Stability under Discretization
Published:	Cham :Springer International Publishing : : 2017.,
Description:	xi, 210 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Branding (Marketing) -
Subject:	Barcelona. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-59701-0
ISBN:	9783319597010

Advances in National Brand and Private Label Marketing = Fourth International Conference, 2017 /
Advances in National Brand and Private Label MarketingFourth International Conference, 2017 /[electronic resource] :edited by Francisco J. Martinez-Lopez ... [et al.]. - Cham :Springer International Publishing :2017. - xi, 210 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

Part I: Consumer Behavior I -- Part II: Branding -- Part III: Social Media and Online Context -- Part IV: Consumer Behavior II -- Part V: Strategic Issues and Theoretical Research.

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss original and significant contributions on the marketing issues that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches were also presented, as is reflected in many of the book's chapters.

ISBN: 9783319597010

Standard No.: 10.1007/978-3-319-59701-0doiSubjects--Topical Terms:

568096
Branding (Marketing)
Subjects--Geographical Terms:

1172763
Barcelona.

LC Class. No.: HF5415.1255 / .I58 2017

Dewey Class. No.: 658.827

Advances in National Brand and Private Label Marketing = Fourth International Conference, 2017 /
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