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Experiential marketing : = integrated theory & strategic application /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Experiential marketing :/ Rose Leahy, Pio Fenton & Holly Barry.
Reminder of title:	integrated theory & strategic application /
remainder title:	Integrated theory and strategic application
Author:	Leahy, Rose,
other author:	Fenton, Pio,
Published:	London :SAGE Publications Ltd, : c2022.,
Description:	x, 212 p. :ill., forms ; : 25 cm.;
Subject:	Branding (Marketing) -
ISBN:	9781529742183 (pbk.) :

Experiential marketing : = integrated theory & strategic application /
Leahy, Rose,

Experiential marketing :integrated theory & strategic application /Integrated theory and strategic applicationRose Leahy, Pio Fenton & Holly Barry. - London :SAGE Publications Ltd,c2022. - x, 212 p. :ill., forms ;25 cm.

Includes bibliographical references and index.

"An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"

ISBN: 9781529742183 (pbk.) :NT1502Subjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: HF5415.1255 / .L43 2022

Dewey Class. No.: 658.8/27

Experiential marketing : = integrated theory & strategic application /
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020 $a 9781529742183 (pbk.) : $c NT1502
020 $a 9781529742190 (cloth)
020 $a 1529742188 (pbk.)
020 $a 1529742196 (cloth)
020 $z 9781529788518 (ePub ebook)
020 $z 9781529784558 (PDF ebook)
035 $a (OCoLC)1263339335 $z (OCoLC)1263341756
035 $a on1263339335
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050 # 4 $a HF5415.1255 $b .L43 2022
082 0 4 $a 658.8/27 $2 23
100 1 $a Leahy, Rose, $e author. $3 1386390
245 1 0 $a Experiential marketing : $b integrated theory & strategic application / $c Rose Leahy, Pio Fenton & Holly Barry.
246 3 0 $a Integrated theory and strategic application
260 # $a London : $b SAGE Publications Ltd, $c c2022.
300 $a x, 212 p. : $b ill., forms ; $c 25 cm.
504 $a Includes bibliographical references and index.
520 # $a "An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"
650 # 0 $a Branding (Marketing) $3 568096
650 # 0 $a Target marketing. $3 571369
650 # 0 $a Relationship marketing. $3 561927
700 1 # $a Fenton, Pio, $e author. $3 1386391
700 1 # $a Barry, Holly, $e author. $3 1386392