國立虎尾科技大學 |

Digital darwinism = branding and business models in jeopardy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Digital darwinism/ by Ralf T. Kreutzer, Karl-Heinz Land.
其他題名:	branding and business models in jeopardy /
作者:	Kreutzer, Ralf T.
其他作者:	Land, Karl-Heinz.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2015.,
面頁冊數:	xiv, 257 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Branding (Marketing) -
電子資源:	http://dx.doi.org/10.1007/978-3-642-54401-9
ISBN:	9783642544019 (electronic bk.)

Digital darwinism = branding and business models in jeopardy /
Kreutzer, Ralf T.

Digital darwinismbranding and business models in jeopardy /[electronic resource] :by Ralf T. Kreutzer, Karl-Heinz Land. - Berlin, Heidelberg :Springer Berlin Heidelberg :2015. - xiv, 257 p. :ill. (some col.), digital ;24 cm.

Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

ISBN: 9783642544019 (electronic bk.)

Standard No.: 10.1007/978-3-642-54401-9doiSubjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Digital darwinism = branding and business models in jeopardy /
LDR:02127nam a2200337 a 4500 001 834290
003 DE-He213
005 20150528144812.0
006 m d
007 cr nn 008maaau
008 160421s2015 gw s 0 eng d
020 $a 9783642544019 (electronic bk.)
020 $a 9783642544002 (paper)
024 7 $a 10.1007/978-3-642-54401-9 $2 doi
035 $a 978-3-642-54401-9
040 $a GP $c GP
041 1 $a eng $h ger
050 4 $a HF5415.1255
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.827 $2 23
090 $a HF5415.1255 $b .K92 2015
100 1 $a Kreutzer, Ralf T. $3 1062633
240 1 0 $a Digitaler Darwinismus. $l English
245 1 0 $a Digital darwinism $h [electronic resource] : $b branding and business models in jeopardy / $c by Ralf T. Kreutzer, Karl-Heinz Land.
260 $a Berlin, Heidelberg : $b Springer Berlin Heidelberg : $b Imprint: Copernicus, $c 2015.
300 $a xiv, 257 p. : $b ill. (some col.), digital ; $c 24 cm.
505 0 $a Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.
520 $a Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
650 0 $a Branding (Marketing) $3 568096
650 0 $a Management. $3 558618
650 1 4 $a Economics/Management Science. $3 669170
650 2 4 $a Marketing. $3 557931
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Popular Science, general. $3 673034
700 1 $a Land, Karl-Heinz. $3 1062634
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-642-54401-9
950 $a Business and Economics (Springer-11643)