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Destination branding = creating the ...
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Pritchard, Annette.
Destination branding = creating the unique destination proposition /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Destination branding/ [edited by] Nigel Morgan and Annette Pritchard, Roger Pride.
Reminder of title:
creating the unique destination proposition /
other author:
Pride, Roger.
Published:
Amsterdam ;Elsevier Butterworth-Heinemann, : 2004.,
Description:
xx, 314 p. :ill. :
Subject:
Branding (Marketing) -
Online resource:
Click to View
Destination branding = creating the unique destination proposition /
Destination branding
creating the unique destination proposition /[electronic resource] :[edited by] Nigel Morgan and Annette Pritchard, Roger Pride. - 2nd ed. - Amsterdam ;Elsevier Butterworth-Heinemann,2004. - xx, 314 p. :ill.
Includes bibliography and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
568096
Branding (Marketing)
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: G155.A1 / D4778 2004
Destination branding = creating the unique destination proposition /
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creating the unique destination proposition /
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[edited by] Nigel Morgan and Annette Pritchard, Roger Pride.
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Elsevier Butterworth-Heinemann,
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Includes bibliography and index.
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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