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Connective branding : = building bra...

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Vallaster, Christine, (1971-)

Connective branding : = building brand equity in a demanding world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Connective branding :/ Claudia Fisher-Buttinger and Christine Vallaster.
其他題名:	building brand equity in a demanding world /
作者:	Fisher-Buttinger, Claudia.
其他作者:	Vallaster, Christine,
出版者:	Hoboken, NJ :John Wiley & Sons, : c2008.,
面頁冊數:	xxi, 358 p. :ill. ; : 24 cm. ;
標題:	Corporate image. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0828/2008040265.html
ISBN:	9780470512401 (hbk : alk. paper) :

Connective branding : = building brand equity in a demanding world /
Fisher-Buttinger, Claudia.

Connective branding :building brand equity in a demanding world /Claudia Fisher-Buttinger and Christine Vallaster. - Hoboken, NJ :John Wiley & Sons,c2008. - xxi, 358 p. :ill. ;24 cm.

Includes bibliographical references and index.

Market forces -- Emerging strategies to address market forces -- Brand framework for building synchronised brands -- Practical applications : brand engagement -- Practical applications : the process of aligning brand promise and experience.

ISBN: 9780470512401 (hbk : alk. paper) :NT1977

LCCN: 2008040265Subjects--Topical Terms:

567631
Corporate image.

LC Class. No.: HD69.B7 / F57 2008

Dewey Class. No.: 658.8/27

Connective branding : = building brand equity in a demanding world /
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245 1 0 $a Connective branding : $b building brand equity in a demanding world / $c Claudia Fisher-Buttinger and Christine Vallaster.
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504 $a Includes bibliographical references and index.
505 0 # $a Market forces -- Emerging strategies to address market forces -- Brand framework for building synchronised brands -- Practical applications : brand engagement -- Practical applications : the process of aligning brand promise and experience.
650 # 0 $a Corporate image. $3 567631
650 # 0 $a Branding (Marketing) $3 568096
650 # 0 $a Brand name products $x Valuation $x Management. $3 643861
650 # 0 $a Brand name products $x Management. $3 559676
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856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0828/2008040265.html

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