Corporate image.
Overview
| Works: | 28 works in 16 publications in 16 languages | |
|---|---|---|
Titles
Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /
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Designing B2B brands : = lessons from Deloitte and 195,000 brand managers /
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Selected essays on corporate reputation and social media = collection of empirical evidence /
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Measuring the effectiveness of image and linkage advertising = the nitty-gritty of maxi-marketing /
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New strategies for reputation management = gaining control of issues, crises & corporate social responsibility /
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Living the brand = how to transform every member of your organization into a brand champion ; in association with Marketing /
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Reputation capital = building and maintaining trust in the 21st century /
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聲望管理18鐵律 : = 管好企業最大的無形資產, 別讓危機和八卦毀了公司! = The 18 immutable laws of corporate reputation /
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Connective branding : = building brand equity in a demanding world /
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Corporate communications : = convention, complexity, and critique /
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Reputation, stock price, and you = why the market rewards some companies and punishes others /
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銀行服務品質、企業形象與顧客滿意度之研究 = = Relationship among Bank’s Service Quality, Corporate Image and Customer Satisfaction /
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Managing reputation in the banking industry = theory and practice /
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Rethinking reputational risk : = how to manage the risks thatcan ruin your business, your reputation and you /
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Employer brand management = practical lessons from the world's leading employers /
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Discursive constructions of corporate identities by Chinese banks on Sina Weibo = an integrated sociolinguistics approach /
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Linking cultural dimensions and CSR communication : = emerging research and opportunities /
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Organizational identity and firm growth = properties of growth, contextual identities and micro-level processes /
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The apology impulse : = how the business world ruined sorry and why we can't stop saying it /
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Effective apology = mending fences, building bridges, and restoring trust /
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Corporate reputations, branding, and people management = a strategic approach to HR /
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