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Crisis management at the speed of th...

Security Executive Council.

Crisis management at the speed of the internet = trend report /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Crisis management at the speed of the internet/ Bob Hayes, Kathleen Kotwica.
其他題名:	trend report /
作者:	Hayes, Bob.
其他作者:	Kotwica, Kathleen.
出版者:	Amsterdam ;Elsevier ; : 2013.,
面頁冊數:	x, 28 p. :ill. ; : 24 cm.;
標題:	Corporate image. -
電子資源:	click for full text (2015 TAEBDC PDA eBooks Trial, Trial Period: 2015.6.3-2015.12.31)
ISBN:	9780124115873 (electronic bk.)

Crisis management at the speed of the internet = trend report /
Hayes, Bob.

Crisis management at the speed of the internettrend report /[electronic resource] :Bob Hayes, Kathleen Kotwica. - Amsterdam ;Elsevier ;2013. - x, 28 p. :ill. ;24 cm. - Security Executive Council risk management portfolio. - Security Executive Council risk management portfolio..

Includes bibliographical references (p. 23).

The report will provide understanding of the newer internet communication tools; provide examples of companies that have faced threats to their brands and how they have responded; describe strategies to prepare and help mitigate the effects when a crisis occurs; examine the broader need for a comprehensive communication and crisis management plan that incorporates the dynamic nature of the internet; suggest the ways in which a risk management practitioner can be proactive in communicating risks and possible strategies to senior management and others in the company.

ISBN: 9780124115873 (electronic bk.)Subjects--Topical Terms:

567631
Corporate image.

LC Class. No.: HD59.2 / .H39 2013

Dewey Class. No.: 658.4

Crisis management at the speed of the internet = trend report /
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