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Corporate communication = a marketin...
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Podnar, Klement.
Corporate communication = a marketing viewpoint /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Corporate communication/ Klement Podnar.
Reminder of title:
a marketing viewpoint /
Author:
Podnar, Klement.
Published:
New York, N.Y. :Routledge, : 2015.,
Description:
1 online resource (vii, 225 p.)
Subject:
Communication in organizations. -
Online resource:
http://www.taylorfrancis.com/books/9781315752785
ISBN:
9781315752785 (ebk.)
Corporate communication = a marketing viewpoint /
Podnar, Klement.
Corporate communication
a marketing viewpoint /[electronic resource] :Klement Podnar. - New York, N.Y. :Routledge,2015. - 1 online resource (vii, 225 p.)
Includes bibliographical references and index.
1. Corporate communication framework -- 2. Corporate identity -- 3. Corporate brand and branding -- 4. Employer branding -- 5. Ethical branding and corporate social responsibility -- 6. Stakeholder management and communications -- 7. Storytelling and issue management in times of change and crises -- 8. Corporate communications -- 9. Corporate associations : identity traits and corporate image -- 10. Corporate associations : reputation and trust -- 11. Organizational identification -- 12. Organizational commitment and social acceptability.
Mode of access: World Wide Web.
ISBN: 9781315752785 (ebk.)Subjects--Topical Terms:
558139
Communication in organizations.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HD30.3 / .P625 2015
Dewey Class. No.: 658.45 / P742
Corporate communication = a marketing viewpoint /
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a marketing viewpoint /
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Klement Podnar.
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1 online resource (vii, 225 p.)
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Includes bibliographical references and index.
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1. Corporate communication framework -- 2. Corporate identity -- 3. Corporate brand and branding -- 4. Employer branding -- 5. Ethical branding and corporate social responsibility -- 6. Stakeholder management and communications -- 7. Storytelling and issue management in times of change and crises -- 8. Corporate communications -- 9. Corporate associations : identity traits and corporate image -- 10. Corporate associations : reputation and trust -- 11. Organizational identification -- 12. Organizational commitment and social acceptability.
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Mode of access: World Wide Web.
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http://www.taylorfrancis.com/books/9781315752785
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