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Experiential marketing : = how to ge...

Schmitt, Bernd.

Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Experiential marketing :/ Bernd H. Schmitt.
其他題名:	how to get customers to sense, feel, think, act, and relate to your company and brands /
作者:	Schmitt, Bernd.
出版者:	New York :Free Press, : c1999.,
面頁冊數:	xix, 280 p. :ill. ; : 24 cm.;
標題:	Corporate image. -
ISBN:	0684854236 (Cloth) :

Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /
Schmitt, Bernd.

Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /Bernd H. Schmitt. - New York :Free Press,c1999. - xix, 280 p. :ill. ;24 cm.

Includes bibliographical references (p. 255-265) and index.

ISBN: 0684854236 (Cloth) :NT829

LCCN: 99018003Subjects--Topical Terms:

567631
Corporate image.

LC Class. No.: HF5415.13 / .S343 1999

Dewey Class. No.: 658.8/27

Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /
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035 $a 4521003
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050 0 0 $a HF5415.13 $b .S343 1999
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245 1 0 $a Experiential marketing : $b how to get customers to sense, feel, think, act, and relate to your company and brands / $c Bernd H. Schmitt.
260 $a New York : $c c1999. $b Free Press,
300 $a xix, 280 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 255-265) and index.
650 0 $a Corporate image. $3 567631
650 0 $a Branding (Marketing). $3 571741