國立虎尾科技大學 |

Discursive constructions of corporate identities by Chinese banks on Sina Weibo = an integrated sociolinguistics approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Discursive constructions of corporate identities by Chinese banks on Sina Weibo/ by Wei Feng.
其他題名:	an integrated sociolinguistics approach /
作者:	Feng, Wei.
出版者:	Singapore :Springer Singapore : : 2017.,
面頁冊數:	xvi, 152 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Corporate image. -
電子資源:	http://dx.doi.org/10.1007/978-981-10-4469-4
ISBN:	9789811044694

Discursive constructions of corporate identities by Chinese banks on Sina Weibo = an integrated sociolinguistics approach /
Feng, Wei.

Discursive constructions of corporate identities by Chinese banks on Sina Weiboan integrated sociolinguistics approach /[electronic resource] :by Wei Feng. - Singapore :Springer Singapore :2017. - xvi, 152 p. :ill., digital ;24 cm.

Chapter 1 Introduction -- Chapter 2 Literature Review -- Chapter 3 Theoretical Framework and Research Methods -- Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo -- Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo -- Chapter 6 Followers' Co-Constructing Banks' Corporate Identity on Weibo -- Chapter 7 Cross-Bank Variations in Corporate Identity Construction -- Chapter 8 Conclusion -- Bibliography -- Appendix.

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

ISBN: 9789811044694

Standard No.: 10.1007/978-981-10-4469-4doiSubjects--Topical Terms:

567631
Corporate image.

LC Class. No.: P302.84 / .F46 2017

Dewey Class. No.: 401.41

Discursive constructions of corporate identities by Chinese banks on Sina Weibo = an integrated sociolinguistics approach /
LDR:02439nam a2200325 a 4500 001 906053
003 DE-He213
005 20180109101207.0
006 m d
007 cr nn 008maaau
008 190308s2017 si s 0 eng d
020 $a 9789811044694 $q (electronic bk.)
020 $a 9789811044687 $q (paper)
024 7 $a 10.1007/978-981-10-4469-4 $2 doi
035 $a 978-981-10-4469-4
040 $a GP $c GP
041 0 $a eng
050 4 $a P302.84 $b .F46 2017
072 7 $a CFB $2 bicssc
072 7 $a LAN009000 $2 bisacsh
072 7 $a SOC026000 $2 bisacsh
082 0 4 $a 401.41 $2 23
090 $a P302.84 $b .F332 2017
100 1 $a Feng, Wei. $3 1173629
245 1 0 $a Discursive constructions of corporate identities by Chinese banks on Sina Weibo $h [electronic resource] : $b an integrated sociolinguistics approach / $c by Wei Feng.
260 $a Singapore : $c 2017. $b Springer Singapore : $b Imprint: Springer,
300 $a xvi, 152 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1 Introduction -- Chapter 2 Literature Review -- Chapter 3 Theoretical Framework and Research Methods -- Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo -- Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo -- Chapter 6 Followers' Co-Constructing Banks' Corporate Identity on Weibo -- Chapter 7 Cross-Bank Variations in Corporate Identity Construction -- Chapter 8 Conclusion -- Bibliography -- Appendix.
520 $a This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
650 0 $a Corporate image. $3 567631
650 0 $a Discourse analysis $x Social aspects. $3 555193
650 0 $a Social media. $3 780265
650 1 4 $a Linguistics. $3 557829
650 2 4 $a Sociolinguistics. $3 555401
650 2 4 $a Discourse Analysis. $3 1107325
650 2 4 $a Media and Communication. $3 1107289
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-981-10-4469-4
950 $a Social Sciences (Springer-41176)