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Brand failures = the truth about the...

Haig, Matt.

Brand failures = the truth about the 100 biggest branding mistakes of all time /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brand failures/ Matt Haig.
其他題名:	the truth about the 100 biggest branding mistakes of all time /
作者:	Haig, Matt.
出版者:	London ;Kogan Page, : 2003.,
面頁冊數:	xii, 260 p.
標題:	Brand choice. -
電子資源:	Click to View

Brand failures = the truth about the 100 biggest branding mistakes of all time /
Haig, Matt.

Brand failuresthe truth about the 100 biggest branding mistakes of all time /[electronic resource] :Matt Haig. - London ;Kogan Page,2003. - xii, 260 p.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

664135
Brand choice.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / H345 2003

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