Brand choice.

Determinants of private label attitude = predicting consumers' brand preferences using psychographics / by: (Language materials, printed)

Measuring the effectiveness of image and linkage advertising = the nitty-gritty of maxi-marketing / by: (Language materials, printed)

Creating images and the psychology of marketing communication by: (Language materials, printed)

Brand failures = the truth about the 100 biggest branding mistakes of all time / by: (Language materials, printed)

Economics/Management Science.

Market Research.

Consumers' preferences.

Marketing.

Attachment behavior.

Corporate image.

Business Strategy/Leadership.

Consumers' preferences

Consumer behavior

Imagery (Psychology)

Communication in marketing.

Branding (Marketing)

Advertising

Psychographics.

Brand choice.