Brand choice.

Determinants of private label attitude = predicting consumers' brand preferences using psychographics / by: (Language materials, printed)

Measuring the effectiveness of image and linkage advertising = the nitty-gritty of maxi-marketing / by: (Language materials, printed)

Creating images and the psychology of marketing communication by: (Language materials, printed)

Business Strategy/Leadership.

Communication in marketing.

Psychographics.

Brand choice.

Consumers' preferences

Economics/Management Science.

Market Research.

Consumers' preferences.

Marketing.

Attachment behavior.

Corporate image.

Consumer behavior

Imagery (Psychology)

Advertising