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Creating images and the psychology o...
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Kim, Ch°ung-hyæon, (1950-)
Creating images and the psychology of marketing communication
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Creating images and the psychology of marketing communication/ edited by Lynn R. Kahle & Chung-Hyun Kim.
其他作者:
Kahle, Lynn R.
出版者:
Mahwah :Lawrence Erlbaum Associates, Publishers, : 2006.,
面頁冊數:
xxxv, 405 p. :ill. ; : 24 cm.;
標題:
Consumers' preferences -
電子資源:
http://www.tandfebooks.com/isbn/9781410617392
ISBN:
9781410617392 (e-book : PDF)
Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication
[electronic resource] /edited by Lynn R. Kahle & Chung-Hyun Kim. - Mahwah :Lawrence Erlbaum Associates, Publishers,2006. - xxxv, 405 p. :ill. ;24 cm.
Includes bibliographical references and index.
Mode of access: World Wide Web.
ISBN: 9781410617392 (e-book : PDF)Subjects--Topical Terms:
578089
Consumers' preferences
LC Class. No.: HF5415.32 / .C74 2006
Dewey Class. No.: 658.8343
Creating images and the psychology of marketing communication
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http://www.tandfebooks.com/isbn/9781410617392
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