Consumers' preferences

Logic of Choice and Economic Theory by: (Language materials, printed)

Creating images and the psychology of marketing communication by: (Language materials, printed)

Customization 4.0 = proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017 / by: (Language materials, printed)

IT in Business.

Technological innovations

Innovation/Technology Management.

Mass production

Communication in marketing.

New products

Manufactures

Brand choice.

Consumers' preferences

Economics

Electronic commerce

Manufacturing, Machines, Tools.

Attachment behavior.

Business and Management.

Consumer behavior

Imagery (Psychology)

Service industries