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The branding of MTV : = will interne...

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Temporal, Paul.

The branding of MTV : = will internet kill the video star? /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The branding of MTV :/ Paul Temporal.
其他題名:	will internet kill the video star? /
作者:	Temporal, Paul.
出版者:	Singapore :John Wiley & Sons (Asia) Ptd. Ltd., : c2008.,
面頁冊數:	xi, 246 p. :ill. ; : 24 cm.;
標題:	Branding (Marketing) -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0835/2008299947-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0835/2008299947-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0835/2008299947-t.html
ISBN:	9780470822715 (hbk.) :

The branding of MTV : = will internet kill the video star? /
Temporal, Paul.

The branding of MTV :will internet kill the video star? /Paul Temporal. - Singapore :John Wiley & Sons (Asia) Ptd. Ltd.,c2008. - xi, 246 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780470822715 (hbk.) :NT822

LCCN: 2008299947Subjects--Corporate Names:

643779
MTV Networks.
Subjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: PN1992.8.M87 / T46 2008

Dewey Class. No.: 791.45/3

The branding of MTV : = will internet kill the video star? /
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650 # 0 $a Branding (Marketing) $3 568096
650 # 0 $a Music videos. $3 643780
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0835/2008299947-b.html
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856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0835/2008299947-t.html

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