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The branding of MTV : = will interne...

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Temporal, Paul.

The branding of MTV : = will internet kill the video star? /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The branding of MTV :/ Paul Temporal.
Reminder of title:	will internet kill the video star? /
Author:	Temporal, Paul.
Published:	Singapore :John Wiley & Sons (Asia) Ptd. Ltd., : c2008.,
Description:	xi, 246 p. :ill. ; : 24 cm.;
Subject:	Branding (Marketing) -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0835/2008299947-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0835/2008299947-d.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0835/2008299947-t.html
ISBN:	9780470822715 (hbk.) :

The branding of MTV : = will internet kill the video star? /
Temporal, Paul.

The branding of MTV :will internet kill the video star? /Paul Temporal. - Singapore :John Wiley & Sons (Asia) Ptd. Ltd.,c2008. - xi, 246 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780470822715 (hbk.) :NT822

LCCN: 2008299947Subjects--Corporate Names:

643779
MTV Networks.
Subjects--Topical Terms:

568096
Branding (Marketing)

LC Class. No.: PN1992.8.M87 / T46 2008

Dewey Class. No.: 791.45/3

The branding of MTV : = will internet kill the video star? /
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010 $a 2008299947
020 $a 9780470822715 (hbk.) : $c NT822
020 $a 0470822716
035 $a (OCoLC)ocn156819280
035 $a e 00032112
040 $a BTCTA $c BTCTA $d DLC $d NFU
041 0 # $a eng
050 0 0 $a PN1992.8.M87 $b T46 2008
082 0 0 $a 791.45/3 $2 22
100 1 $a Temporal, Paul. $3 643778
245 1 4 $a The branding of MTV : $b will internet kill the video star? / $c Paul Temporal.
260 # $a Singapore : $c c2008. $b John Wiley & Sons (Asia) Ptd. Ltd.,
300 $a xi, 246 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
610 2 0 $a MTV Networks. $3 643779
650 # 0 $a Branding (Marketing) $3 568096
650 # 0 $a Music videos. $3 643780
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0835/2008299947-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0835/2008299947-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0835/2008299947-t.html

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No. of reservations

E032112

圖書館3F 書庫

一般圖書(BOOK)

一般圖書

791.453 T288 2008

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1 records • Pages 1 •
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