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The handbook of field marketing = a ...

Williams, Alison.

The handbook of field marketing = a complete guide to understanding and outsourcing face-to-face direct marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The handbook of field marketing/ Alison Williams & Roddy Mullin.
Reminder of title:	a complete guide to understanding and outsourcing face-to-face direct marketing /
Author:	Williams, Alison.
other author:	Mullin, Roddy.
Published:	London ;Kogan Page, : 2008.,
Description:	xxv, 245 p. :ill. :
Subject:	Branding (Marketing) -
Online resource:	Click to View

The handbook of field marketing = a complete guide to understanding and outsourcing face-to-face direct marketing /
Williams, Alison.

The handbook of field marketinga complete guide to understanding and outsourcing face-to-face direct marketing /[electronic resource] :Alison Williams & Roddy Mullin. - London ;Kogan Page,2008. - xxv, 245 p. :ill.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

568096
Branding (Marketing)
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.126 / .W55 2008

The handbook of field marketing = a complete guide to understanding and outsourcing face-to-face direct marketing /
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245 1 4 $a The handbook of field marketing $h [electronic resource] : $b a complete guide to understanding and outsourcing face-to-face direct marketing / $c Alison Williams & Roddy Mullin.
260 $a London ; $a Philadelphia : $b Kogan Page, $c 2008.
300 $a xxv, 245 p. : $b ill.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Branding (Marketing) $3 568096
650 0 $a Sampling. $3 568095
650 0 $a Sales promotion. $3 568094
650 0 $a Direct marketing. $3 566342
655 4 $a Electronic books. $2 local $3 554714
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710 2 $a ProQuest (Firm) $3 1133097
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