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Brand management = research, theory and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brand management/ Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
其他題名:	research, theory and practice /
作者:	Heding, Tilde.
其他作者:	Knudtzen, Charlotte F.
出版者:	Abingdon, Oxon ;Routledge, : 2008.,
面頁冊數:	xviii, 267 p. :ill. :
標題:	Branding (Marketing) -
電子資源:	Click to View
ISBN:	0203996178 (ebook)

Brand management = research, theory and practice /
Heding, Tilde.

Brand managementresearch, theory and practice /[electronic resource] :Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - Abingdon, Oxon ;Routledge,2008. - xviii, 267 p. :ill.

Includes bibliographical references and indexes.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN: 0203996178 (ebook)Subjects--Topical Terms:

568096
Branding (Marketing)
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / H43 2008

Dewey Class. No.: 658.8/27

Brand management = research, theory and practice /
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