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Brand management = research, theory and practice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand management/ Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
Reminder of title:	research, theory and practice /
Author:	Heding, Tilde.
other author:	Bjerre, Mogens,
Published:	Abingdon, Oxon ;Routledge, : 2008.,
Description:	xviii, 267 p. :ill. :
Subject:	Brand name products - Management. -
Online resource:	Click to View
ISBN:	0203996178 (ebook)

Brand management = research, theory and practice /
Heding, Tilde.

Brand managementresearch, theory and practice /[electronic resource] :Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - Abingdon, Oxon ;Routledge,2008. - xviii, 267 p. :ill.

Includes bibliographical references and indexes.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN: 0203996178 (ebook)Subjects--Topical Terms:

559676
Brand name products
--Management.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / H43 2008

Dewey Class. No.: 658.8/27

Brand management = research, theory and practice /
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020 $a 9780415443272 (pbk.)
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245 1 0 $a Brand management $h [electronic resource] : $b research, theory and practice / $c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
260 $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2008.
300 $a xviii, 267 p. : $b ill.
504 $a Includes bibliographical references and indexes.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Brand name products $x Management. $3 559676
650 0 $a Branding (Marketing) $3 568096
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Bjerre, Mogens, $d 1959- $3 643518
700 1 $a Knudtzen, Charlotte F. $3 643517
710 2 $a ProQuest (Firm) $3 1133097
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