Brand name products - Management.

Eating the big fish = how challenger brands can compete against brand leaders / by: (Language materials, printed)

Brand management = research, theory and practice / by: (Language materials, printed)

Branding and sustainable competitive advantage = building virtual presence / by: (Language materials, printed)

Brand management : = research, theory and practice / by: (Language materials, printed)

Eating the big fish : = how challenger brands can compete against brand leaders / by: (Language materials, printed)

Connective branding : = building brand equity in a demanding world / by: (Language materials, printed)

Organizations in the face of crisis = managing the brand and stakeholders / by: (Language materials, printed)

Wise family business = family identity steering brand success / by: (Language materials, printed)

Building brand equity and consumer trust through radical transparency practices / by: (Language materials, printed)

Identity-based brand management = fundamentals, strategy, implementation, controlling / by: (Language materials, printed)

Brand management : = research, theory and practice / by: (Language materials, printed)

Building brand equity and consumer trust through radical transparency practices by: (Language materials, printed)

Grow the core = how to focus on your core business for brand success / by: (Language materials, printed)

The road to luxury = the evolution, markets and strategies of luxury brand management / by: (Language materials, printed)

Global brand strategy = world-wise marketing in the age of branding / by: (Language materials, printed)

Building consumer-brand relationship in luxury brand management by: (Language materials, printed)