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Brand royalty = how the world's top ...

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ProQuest (Firm)

Brand royalty = how the world's top 100 brands thrive and survive /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand royalty/ Matt Haig.
Reminder of title:	how the world's top 100 brands thrive and survive /
Author:	Haig, Matt.
Published:	London ;Kogan Page, : c2004.,
Description:	vi, 314 p. :ill. (some col.). :
Subject:	Brand name products - Management. -
Online resource:	Click to View

Brand royalty = how the world's top 100 brands thrive and survive /
Haig, Matt.

Brand royaltyhow the world's top 100 brands thrive and survive /[electronic resource] :Matt Haig. - London ;Kogan Page,c2004. - vi, 314 p. :ill. (some col.).

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

559676
Brand name products
--Management.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / H346 2004

Dewey Class. No.: 658.8/27

Brand royalty = how the world's top 100 brands thrive and survive /
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245 1 0 $a Brand royalty $h [electronic resource] : $b how the world's top 100 brands thrive and survive / $c Matt Haig.
260 $a London ; $a Sterling, Va. : $b Kogan Page, $c c2004.
300 $a vi, 314 p. : $b ill. (some col.).
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Brand name products $x Management. $3 559676
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