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Brand management : = research, theor...

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Heding, Tilde.

Brand management : = research, theory and practice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand management :/ Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
Reminder of title:	research, theory and practice /
Author:	Heding, Tilde.
other author:	Knudtzen, Charlotte F.
Published:	Abingdon, Oxon ;Routledge, : c2009.,
Description:	xviii, 267 p. :ill. ; : 24 cm.;
Subject:	Brand name products - Management. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0818/2008021896.html
ISBN:	9780415443265

Brand management : = research, theory and practice /
Heding, Tilde.

Brand management :research, theory and practice /Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - Abingdon, Oxon ;Routledge,c2009. - xviii, 267 p. :ill. ;24 cm.

Includes bibliographical references and indexes.

ISBN: 9780415443265

LCCN: 2008021896Subjects--Topical Terms:

559676
Brand name products
--Management.

LC Class. No.: HD69.B7 / H43 2009

Dewey Class. No.: 658.827

Brand management : = research, theory and practice /
LDR:00932cam a2200265 a 4500 001 615840
005 20091003202013.0
008 100105s2009 enka erb 001 0 eng
010 $a 2008021896
020 $a 9780415443265
020 $a 0415443261
020 $a 9780415443272 (pbk.) : $c NT1367
020 $a 041544327X (pbk.)
020 $a 9780203996171 (ebk.)
020 $a 0203996178 (ebk.)
035 $a (OCoLC)166379379 $z (OCoLC)166383813
035 $a e 00032003
040 $a DLC $c DLC $d DLC $d NFU
041 0 # $a eng
050 0 0 $a HD69.B7 $b H43 2009
082 0 4 $a 658.827 $2 22
100 1 $a Heding, Tilde. $3 643516
245 1 0 $a Brand management : $b research, theory and practice / $c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
260 # $a Abingdon, Oxon ; $a New York : $c c2009. $b Routledge,
300 $a xviii, 267 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and indexes.
650 # 0 $a Brand name products $x Management. $3 559676
650 # 0 $a Branding (Marketing) $3 568096
700 1 # $a Knudtzen, Charlotte F. $3 643517
700 1 # $a Bjerre, Mogens, $d 1959- $3 643518
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0818/2008021896.html

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E032003

圖書館3F 書庫

一般圖書(BOOK)

一般圖書

658.827 H454 2009

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1 records • Pages 1 •
1

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