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Brand management : = research, theor...

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Heding, Tilde.

Brand management : = research, theory and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brand management :/ Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
其他題名:	research, theory and practice /
作者:	Heding, Tilde.
其他作者:	Knudtzen, Charlotte F.
出版者:	Abingdon, Oxon ;Routledge, : c2009.,
面頁冊數:	xviii, 267 p. :ill. ; : 24 cm.;
標題:	Brand name products - Management. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0818/2008021896.html
ISBN:	9780415443265

Brand management : = research, theory and practice /
Heding, Tilde.

Brand management :research, theory and practice /Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - Abingdon, Oxon ;Routledge,c2009. - xviii, 267 p. :ill. ;24 cm.

Includes bibliographical references and indexes.

ISBN: 9780415443265

LCCN: 2008021896Subjects--Topical Terms:

559676
Brand name products
--Management.

LC Class. No.: HD69.B7 / H43 2009

Dewey Class. No.: 658.827

Brand management : = research, theory and practice /
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245 1 0 $a Brand management : $b research, theory and practice / $c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
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650 # 0 $a Branding (Marketing) $3 568096
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856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0818/2008021896.html

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