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Luxury brand management = in digital and sustainable times /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Luxury brand management/ Michael Chevalier, Gérald Mazzalovo.
Reminder of title:
in digital and sustainable times /
Author:
Chevalier, Michel,
other author:
Mazzalovo, Gerald.
Published:
West Sussex, England :John Wiley and Sons, : 2021.,
Description:
1 online resource (xi, 531 p.)
Notes:
Includes index.
Subject:
Brand name products - Management. -
Online resource:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119706328
ISBN:
9781119706328
Luxury brand management = in digital and sustainable times /
Chevalier, Michel,1943-
Luxury brand management
in digital and sustainable times /[electronic resource] :Michael Chevalier, Gérald Mazzalovo. - 4th ed. - West Sussex, England :John Wiley and Sons,2021. - 1 online resource (xi, 531 p.)
Includes index.
"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
ISBN: 9781119706328Subjects--Topical Terms:
559676
Brand name products
--Management.
LC Class. No.: HD69.B7 / .C448 2021
Dewey Class. No.: 658.827
Luxury brand management = in digital and sustainable times /
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in digital and sustainable times /
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Includes index.
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"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
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https://onlinelibrary.wiley.com/doi/book/10.1002/9781119706328
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