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Brand management : = research, theor...
~
Bjerre, Mogens, (1959-.)
Brand management : = research, theory and practice /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Brand management :/ Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
Reminder of title:
research, theory and practice /
Author:
Heding, Tilde.
other author:
Knudtzen, Charlotte F.
Published:
London ;Routledge, Taylor & Francis Group, : 2016.,
Description:
xiv, 307 p. ;24 cm.;
Subject:
Brand name products - Management. -
ISBN:
9781138804692 (Pbk) :
Brand management : = research, theory and practice /
Heding, Tilde.
Brand management :
research, theory and practice /Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - 2nd ed. - London ;Routledge, Taylor & Francis Group,2016. - xiv, 307 p. ;24 cm.
Includes bibliographical references and indexes.
ISBN: 9781138804692 (Pbk) :NT1608
LCCN: 2015022666Subjects--Topical Terms:
559676
Brand name products
--Management.
LC Class. No.: HD69.B7 / H43 2016
Dewey Class. No.: 658.8/27
Brand management : = research, theory and practice /
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research, theory and practice /
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2nd ed.
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London ;
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New York :
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Routledge, Taylor & Francis Group,
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2016.
300
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xiv, 307 p. ;
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24 cm.
504
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Includes bibliographical references and indexes.
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Brand name products
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559676
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Knudtzen, Charlotte F.
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643517
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Bjerre, Mogens,
$d
1959-.
$3
1131833
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E044389
圖書館3F 書庫
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658.827 H454 2016
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