Branding (Marketing)
Overview
| Works: | 133 works in 73 publications in 73 languages | |
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Titles
Transmedia brand storytelling = immersive experiences from theory to practice /
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Communication design and branding = a multidisciplinary approach /
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Purposeful brands : = how purpose and sustainability drive brand value and positive change /
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Commodity branding = a qualitative research approach to understanding modern energy brands /
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Future-ready retail : = how to reimagine the customer experience, rebuild retail spaces and reignite our shopping malls and streets /
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Experiential marketing : = integrated theory & strategic application /
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Financial information and brand value = reflections, challenges and limitations /
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Corporate brand design : = developing and managing brand identity /
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Creating brand cool : = brand distinction in the online marketplace /
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Brand metrics : = measuring brand efficacy along the customer journey /
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Brand management in a co-creation perspective : = communication as constitutive of brands /
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Building brand experiences : = a practical guide to retaining brand relevance /
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Brand storytelling : = put customers at the heart of your brand story /
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Destination management and marketing = breakthroughs in research and practice /
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Selected essays on corporate reputation and social media = collection of empirical evidence /
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International corporate brand management = evaluating standardized corporate branding across countries /
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The handbook of field marketing = a complete guide to understanding and outsourcing face-to-face direct marketing /
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Designing brand identity : = an essential guide for the entire branding team /
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Content strategy at work = real-world stories to strengthen every interactive project /
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The experience effect : = engage your customers with a consistent and memorable brand experience /
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Branding and sustainable competitive advantage = building virtual presence /
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International employer brand management = a multilevel analysis and segmentation of students' preferences /
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Retail internationalization in emerging countries = the positioning of global retail brands in China /
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The brand bubble : = the looming crisis in brand value and how to avoid it /
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Connective branding : = building brand equity in a demanding world /
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Personality not included : = why companies lose their authenticity--and how great brands get it back /
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Countering brandjacking in the digital age = ... and other hidden risks to your brand /
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Branded component strategies = ingredient branding in B2B markets /
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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Personal brands = manage your life with talent and turn it into a unique experience /
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Tribal marketing, tribal branding = brand co-creation and the future of marketing /
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Profitable customer engagement : = concept, metrics, and strategies /
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Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization /
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Brand romance : = using the power of high design to build a lifelong relationship with your audience /
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Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
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User-generated content and its impact on branding = how users and communities create and manage brands in social media /
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Cases on branding strategies and product development : = successes and pitfalls /
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Engaging consumers through branded entertainment and convergent media /
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Rethinking place branding = comprehensive brand development for cities and regions /
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Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance /
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Success in programming = how to gain recognition, power, and influence through personal branding /
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The community manager's playbook = how to build brand awareness and customer engagement /
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Commercial nationalism = selling the nation and nationalizing the sell /
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Managing TV brands with social media = an empirical analysis of television series brands /
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Fashion brand internationalization = opportunities and challenges /
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Advances in national brand and private label marketing = third International Conference, 2016 /
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Building brand equity and consumer trust through radical transparency practices /
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Branding for the public sector : = creating, building and managing brands people will value /
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Winning in service markets = success through people, technology and strategy /
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Identity-based brand management = fundamentals, strategy, implementation, controlling /
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Re-modeling the brand purchase funnel = conceptualization and empirical application /
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Analyzing attachment and consumers' emotions = emerging research and opportunities /
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Building brand identity in the age of social media = emerging research and opportunities /
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Holistic approaches to brand culture and communication across industries
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Building brand equity and consumer trust through radical transparency practices
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Employer brand management = practical lessons from the world's leading employers /
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Grow the core = how to focus on your core business for brand success /
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Retail Marketing and Branding = a definitive guide to maximizing ROI /
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The road to luxury = the evolution, markets and strategies of luxury brand management /
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Advances in National Brand and Private Label Marketing = Fourth International Conference, 2017 /
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Personal brand creation in the digital age = theory, research and practice /
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Emotional banking = fixing culture, leveraging FinTech, and transforming retail banks into brands /
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Brand platform in the professional sport industry = sustaining growth through innovation /
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Marketing food brands = private label versus manufacturer brands in the consumer goods industry /
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Advances in national brand and private label marketing = Fifth International Conference, 2018 /
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Building brand experiences : = a practical guide to retaining brand relevance /
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Participation marketing : = unleashing employees to participate and become brand storytellers /
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Advances in national brand and private label marketing = Sixth International Conference, 2019 /
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Branding with powerful stories = the villains, victims, and heroes model /
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Global brand strategy = world-wise marketing in the age of branding /
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Project management in product development = leadership skills and management techniques to deliver great products /
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