語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
The brand bubble : = the looming cri...
~
Gerzema, John, (1961-)
The brand bubble : = the looming crisis in brand value and how to avoid it /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The brand bubble :/ John Gerzema, Ed Lebar ; foreword by Peter Stringham.
其他題名:
the looming crisis in brand value and how to avoid it /
作者:
Gerzema, John,
其他作者:
Lebar, Ed,
出版者:
Hoboken, NJ :Jossey-Bass A Wiley Imprint, : c2008.,
面頁冊數:
x, 252 p. :ill. ; : 24 cm. ;
標題:
Brand name products - Case studies. -
電子資源:
http://www.loc.gov/catdir/toc/ecip0822/2008027384.html
ISBN:
9780470183878 (cloth) :
The brand bubble : = the looming crisis in brand value and how to avoid it /
Gerzema, John,1961-
The brand bubble :
the looming crisis in brand value and how to avoid it /John Gerzema, Ed Lebar ; foreword by Peter Stringham. - Hoboken, NJ :Jossey-Bass A Wiley Imprint,c2008. - x, 252 p. :ill. ;24 cm.
Includes bibliographical references (p. 235-239) and index.
ISBN: 9780470183878 (cloth) :NT921
LCCN: 2008027384Subjects--Topical Terms:
570397
Brand name products
--Case studies.
LC Class. No.: HD69.B7 / G43 2008
Dewey Class. No.: 658.8/27
The brand bubble : = the looming crisis in brand value and how to avoid it /
LDR
:00732cam a2200193 a 4500
001
615946
005
20091004194424.0
008
100105s2008 nju erb 001 0 eng
010
$a
2008027384
020
$a
9780470183878 (cloth) :
$c
NT921
035
$a
e 00032110
040
$a
DLC
$c
DLC
$d
DLC
$d
NFU
041
0 #
$a
eng
050
0 0
$a
HD69.B7
$b
G43 2008
082
0 0
$a
658.8/27
$2
22
100
1
$a
Gerzema, John,
$d
1961-
$3
643773
245
1 4
$a
The brand bubble :
$b
the looming crisis in brand value and how to avoid it /
$c
John Gerzema, Ed Lebar ; foreword by Peter Stringham.
260
#
$a
Hoboken, NJ :
$c
c2008.
$b
Jossey-Bass A Wiley Imprint,
300
$a
x, 252 p. :
$b
ill. ;
$c
24 cm.
504
$a
Includes bibliographical references (p. 235-239) and index.
650
# 0
$a
Brand name products
$v
Case studies.
$3
570397
$3
727338
650
# 0
$a
Branding (Marketing)
$3
568096
650
# 0
$a
Brand name products
$x
Valuation.
$3
643774
700
1 #
$a
Lebar, Ed,
$d
1943-
$3
643775
856
4 1
$3
Table of contents only
$u
http://www.loc.gov/catdir/toc/ecip0822/2008027384.html
筆 0 讀者評論
全部
圖書館3F 書庫
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
E032110
圖書館3F 書庫
一般圖書(BOOK)
一般圖書
658.827 G388 2008
一般使用(Normal)
在架
0
預約
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入