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Marketing strategies : = a contempor...

Gurau, Calin.

Marketing strategies : = a contemporary approach. /: Ashok Ranchhod and Calin Gurau.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing strategies :/
其他題名:	a contemporary approach. /
作者:	Ranchhod, Ashok.
其他作者:	Gurau, Calin.
出版者:	Harlow, England ;Financial Times Prentice Hall, : 2007.,
面頁冊數:	xxi, 416 p. :ill. ; : 25 cm.;
附註:	Prev. ed. has different subtitle: a twenty-first century approach.
標題:	Strategic planning. -
ISBN:	9780273706748 (pbk.)

Marketing strategies : = a contemporary approach. /: Ashok Ranchhod and Calin Gurau.
Ranchhod, Ashok.

Marketing strategies :a contemporary approach. / - 2nd ed. - Harlow, England ;Financial Times Prentice Hall,2007. - xxi, 416 p. :ill. ;25 cm.

Prev. ed. has different subtitle: a twenty-first century approach.

Includes bibliographical references (p. [392]-407) and index.

ISBN: 9780273706748 (pbk.)

Nat. Bib. No.: GBA709747bnbSubjects--Topical Terms:

556511
Strategic planning.

LC Class. No.: HF5415 / .R3217 2007

Dewey Class. No.: 658.802

Marketing strategies : = a contemporary approach. /: Ashok Ranchhod and Calin Gurau.
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650 # 0 $a Marketing $x Management. $3 568118
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