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Global perspectives on the strategic role of marketing information systems

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Global perspectives on the strategic role of marketing information systems/ edited by Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, and Fernando Ortiz-Rodriguez.
other author:	Medina Quintero, José Melchor.
Published:	Hershey, Pennsylvania :IGI Global, : 2023.,
Description:	1 online resource (387 p.)
Subject:	Marketing - Management. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6591-2
ISBN:	9781668465936 (electronic bk.)

Global perspectives on the strategic role of marketing information systems
Global perspectives on the strategic role of marketing information systems[electronic resource] /edited by Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, and Fernando Ortiz-Rodriguez. - Hershey, Pennsylvania :IGI Global,2023. - 1 online resource (387 p.)

Includes bibliographical references and index.

Chapter 1. Relationship between cause-related marketing and shared value in pandemic times: a theoretical discussion -- Chapter 2. Marketing information products and services in the digital age in the academic library environment --Chapter 3. Do you feel it?: sensory marketing in stores in northeast Mexico during COVID-19 -- Chapter 4. Digital entrepreneurship and micro and small enterprises in the time of the COVID-19 pandemic in Mexico -- Chapter 5. Global events toenhance tourism: new era for marketing through location analytics -- Chapter 6. Trust in electronic banking with the use of cell phones for user satisfaction -- Chapter 7. ICTs for manufacturing and trade in the global economy -- Chapter 8.Political marketing app based on citizens -- Chapter 9. English as a main driver for international business: a northern Mexican case -- Chapter 10. E-government success: an end-user perspective.

"Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cuttingedge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians"--

ISBN: 9781668465936 (electronic bk.)Subjects--Topical Terms:

568118
Marketing
--Management.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.13 / .G546 2023e

Dewey Class. No.: 658.8

Global perspectives on the strategic role of marketing information systems
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245 0 0 $a Global perspectives on the strategic role of marketing information systems $h [electronic resource] / $c edited by Jose Melchor Medina, Miguel Sahagun, Jorge Alfaro, and Fernando Ortiz-Rodriguez.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2023.
300 $a 1 online resource (387 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Relationship between cause-related marketing and shared value in pandemic times: a theoretical discussion -- Chapter 2. Marketing information products and services in the digital age in the academic library environment --Chapter 3. Do you feel it?: sensory marketing in stores in northeast Mexico during COVID-19 -- Chapter 4. Digital entrepreneurship and micro and small enterprises in the time of the COVID-19 pandemic in Mexico -- Chapter 5. Global events toenhance tourism: new era for marketing through location analytics -- Chapter 6. Trust in electronic banking with the use of cell phones for user satisfaction -- Chapter 7. ICTs for manufacturing and trade in the global economy -- Chapter 8.Political marketing app based on citizens -- Chapter 9. English as a main driver for international business: a northern Mexican case -- Chapter 10. E-government success: an end-user perspective.
520 3 $a "Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cuttingedge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians"-- $c Provided by publisher.
650 0 $a Marketing $x Management. $3 568118
650 0 $a Management information systems. $3 561123
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Medina Quintero, José Melchor. $3 1427416
700 1 $a Sahagun, Miguel, $d 1972-. $3 1427417
700 1 $a Alfaro, Jorge, $d 1963-. $3 1427418
700 1 $a Ortiz-Rodriguez, Fernando, $d 1974-. $3 1427419
710 2 $a IGI Global. $3 805187
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6591-2