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Marketing exchange relationships, tr...
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Houston, Franklin S.
Marketing exchange relationships, transactions, and their media
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing exchange relationships, transactions, and their media/ edited by Franklin S. Houston.
其他作者:
Houston, Franklin S.
出版者:
Westport, Conn. :Quorum, : 1994.,
面頁冊數:
xiii, 319 p. :ill. ; : 25 cm.;
標題:
Communication in marketing. -
電子資源:
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:
0313035512 (e-Book)
Marketing exchange relationships, transactions, and their media
Marketing exchange relationships, transactions, and their media
[electronic resource] /edited by Franklin S. Houston. - Westport, Conn. :Quorum,1994. - xiii, 319 p. :ill. ;25 cm.
Includes bibliographical references (p. [267]-302) and index.
ISBN: 0313035512 (e-Book)
LCCN: 93014126 Subjects--Topical Terms:
570557
Communication in marketing.
LC Class. No.: HF5415.13 / .M3453 1994
Dewey Class. No.: 658.8
Marketing exchange relationships, transactions, and their media
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