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The ultimate guide to strategic mark...

Hamper, Robert J.

The ultimate guide to strategic marketing : = real world methods for developing successful, long-term marketing plans /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The ultimate guide to strategic marketing :/ Robert J. Hamper.
其他題名:	real world methods for developing successful, long-term marketing plans /
作者:	Hamper, Robert J.
出版者:	New York :McGraw-Hill, : c2014.,
面頁冊數:	xii, 304 p. :ill. ; : 25 cm ;
附註:	Includes index.
標題:	Business planning. -
ISBN:	0071809090 (cloth) :

The ultimate guide to strategic marketing : = real world methods for developing successful, long-term marketing plans /
Hamper, Robert J.

The ultimate guide to strategic marketing :real world methods for developing successful, long-term marketing plans /Robert J. Hamper. - New York :McGraw-Hill,c2014. - xii, 304 p. :ill. ;25 cm

Includes index.

"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--

ISBN: 0071809090 (cloth) :NT1503

LCCN: 2013023681Subjects--Topical Terms:

559374
Business planning.

LC Class. No.: HF5415.13 / .H2764 2014

Dewey Class. No.: 658.8/02

The ultimate guide to strategic marketing : = real world methods for developing successful, long-term marketing plans /
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