The experience logic as a new perspe...
Pencarelli, Tonino.

 

  • The experience logic as a new perspective for marketing management = from theory to practical applications in different sectors /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: The experience logic as a new perspective for marketing management/ edited by Tonino Pencarelli, Fabio Forlani.
    Reminder of title: from theory to practical applications in different sectors /
    other author: Pencarelli, Tonino.
    Published: Cham :Springer International Publishing : : 2018.,
    Description: viii, 220 p. :ill., digital ; : 24 cm.;
    Contained By: Springer eBooks
    Subject: Marketing - Management. -
    Online resource: http://dx.doi.org/10.1007/978-3-319-77550-0
    ISBN: 9783319775500
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