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Essentials of marketing management /
~
Marshall, Greg W.
Essentials of marketing management /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Essentials of marketing management // Greg W. Marshall, Mark W. Johnston.
作者:
Marshall, Greg W.
其他作者:
Johnston, Mark W.
出版者:
New York, NY :McGraw-Hill/Irwin, : c2011.,
面頁冊數:
1 v. (various pagings) :ill. ; : 28 cm. +; 1 manual (48 p. ; 28 cm.) +
附註:
Accompanied by a manual with title: 2011 update to Marketing management / Greg W. Marshall, Mark W. Johnston.
標題:
Marketing - Management. -
ISBN:
9780078028786 (pbk.) :
Essentials of marketing management /
Marshall, Greg W.
Essentials of marketing management /
Greg W. Marshall, Mark W. Johnston. - New York, NY :McGraw-Hill/Irwin,c2011. - 1 v. (various pagings) :ill. ;28 cm. +1 manual (48 p. ; 28 cm.)
Accompanied by a manual with title: 2011 update to Marketing management / Greg W. Marshall, Mark W. Johnston.
Includes bibliographical references and indexes.
ISBN: 9780078028786 (pbk.) :NT5599
LCCN: 2009049181Subjects--Topical Terms:
568118
Marketing
--Management.
LC Class. No.: HF5415.13 / .M3634 2011
Dewey Class. No.: 658.8
Essentials of marketing management /
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