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Essentials of marketing management /

~

Marshall, Greg W.

Essentials of marketing management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Essentials of marketing management // Greg W. Marshall, Mark W. Johnston.
Author:	Marshall, Greg W.
other author:	Johnston, Mark W.
Published:	New York, NY :McGraw-Hill/Irwin, : c2011.,
Description:	1 v. (various pagings) :ill. ; : 28 cm. +; 1 manual (48 p. ; 28 cm.) +
Notes:	Accompanied by a manual with title: 2011 update to Marketing management / Greg W. Marshall, Mark W. Johnston.
Subject:	Marketing - Management. -
ISBN:	9780078028786 (pbk.) :

Essentials of marketing management /
Marshall, Greg W.

Essentials of marketing management /Greg W. Marshall, Mark W. Johnston. - New York, NY :McGraw-Hill/Irwin,c2011. - 1 v. (various pagings) :ill. ;28 cm. +1 manual (48 p. ; 28 cm.)

Accompanied by a manual with title: 2011 update to Marketing management / Greg W. Marshall, Mark W. Johnston.

Includes bibliographical references and indexes.

ISBN: 9780078028786 (pbk.) :NT5599

LCCN: 2009049181Subjects--Topical Terms:

568118
Marketing
--Management.

LC Class. No.: HF5415.13 / .M3634 2011

Dewey Class. No.: 658.8

Essentials of marketing management /
LDR:00768cam a2200205 a 4500 001 709885
005 20120822103137.0
008 120907s2011 nyua b 001 0 eng
010 $a 2009049181
020 $a 9780078028786 (pbk.) : $c NT5599
020 $a 0078028787 (pbk.)
035 $a 2009049181
040 $a DLC $c DLC $d DLC
041 0 $a eng
050 0 0 $a HF5415.13 $b .M3634 2011
082 0 0 $a 658.8 $2 22
100 1 $a Marshall, Greg W. $3 839432
245 1 0 $a Essentials of marketing management / $c Greg W. Marshall, Mark W. Johnston.
260 $a New York, NY : $c c2011. $b McGraw-Hill/Irwin,
300 $a 1 v. (various pagings) : $b ill. ; $c 28 cm. + $e 1 manual (48 p. ; 28 cm.)
500 $a Accompanied by a manual with title: 2011 update to Marketing management / Greg W. Marshall, Mark W. Johnston.
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing $x Management. $3 568118
700 1 $a Johnston, Mark W. $3 839433
700 1 $a Marshall, Greg W. $3 839432

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1 records • Pages 1 •
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No. of reservations

E037337

圖書館3F 書庫

一般圖書(BOOK)

一般圖書

658.8 M367 2011

一般使用(Normal)

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1 records • Pages 1 •
1

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