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Marketing strategy : = a decision-fo...
~
Walker, Orville C.
Marketing strategy : = a decision-focused approach /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing strategy :/ Orville C. Walker, Jr., John W. Mullins.
Reminder of title:
a decision-focused approach /
Author:
Walker, Orville C.
other author:
Mullins, John W.
Published:
New York :McGraw-Hill/Irwin, : c2011.,
Description:
xv, 352 p. :ill. ; : 26 cm.;
Subject:
Marketing - Management. -
ISBN:
0073381152 (pbk.) :
Marketing strategy : = a decision-focused approach /
Walker, Orville C.
Marketing strategy :
a decision-focused approach /Orville C. Walker, Jr., John W. Mullins. - 7th ed. - New York :McGraw-Hill/Irwin,c2011. - xv, 352 p. :ill. ;26 cm.
Includes bibliographical references and indexes.
ISBN: 0073381152 (pbk.) :NT4890Subjects--Topical Terms:
568118
Marketing
--Management.
LC Class. No.: HF5415.13 / .M3586 2011
Dewey Class. No.: 658.8/02 / W182
Marketing strategy : = a decision-focused approach /
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a decision-focused approach /
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Orville C. Walker, Jr., John W. Mullins.
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c2011.
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McGraw-Hill/Irwin,
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xv, 352 p. :
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ill. ;
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26 cm.
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Includes bibliographical references and indexes.
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658.802 W177 2011
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