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Services marketing : = people, techn...
~
Lovelock, Christopher H.
Services marketing : = people, technology, strategy /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Services marketing :/ Christopher Lovelock, Jochen Wirtz.
Reminder of title:
people, technology, strategy /
Author:
Lovelock, Christopher H.
other author:
Wirtz, Jochen.
Published:
Boston :Pearson, : 2011.,
Description:
648 p. :ill., maps ; : 28 cm.;
Subject:
Marketing - Management. -
ISBN:
9780136118749 (pbk.) :
Services marketing : = people, technology, strategy /
Lovelock, Christopher H.
Services marketing :
people, technology, strategy /Christopher Lovelock, Jochen Wirtz. - 7th ed., Global ed. - Boston :Pearson,2011. - 648 p. :ill., maps ;28 cm.
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
ISBN: 9780136118749 (pbk.) :NT1140
Nat. Bib. No.: GBB011465bnbSubjects--Topical Terms:
568118
Marketing
--Management.
LC Class. No.: HF5415.13 / .L5883 2011
Dewey Class. No.: 658.8
Services marketing : = people, technology, strategy /
LDR
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OCoLC
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people, technology, strategy /
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2011.
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ill., maps ;
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28 cm.
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This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
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Wirtz, Jochen.
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