Marketing strategy masterclass : = t...
Fifield, Paul.

 

  • Marketing strategy masterclass : = the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Marketing strategy masterclass :/ Paul Fifield.
    其他題名: the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
    作者: Fifield, Paul.
    出版者: Amsterdam ;Elsevier Butterworth-Heinemann, : 2008.,
    面頁冊數: xxviii, 599 p. :ill. ; : 25 cm.;
    附註: Includes index.
    標題: Strategic planning. -
    ISBN: 0750686316(pbk.)
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